Sun-Maid Chocolate Covered Raisins eCommerce Graphics
This project was created to serve as eCommerce imagery for a variety of online retail websites. The graphics aim to show consumers a variety of brand and product messaging. This includes product claims, lifestyle, bundling, and box communication. Once created and refined, the graphics were uploaded to online retailers for product sales.
My Contributions:
Analysis of Amazon competitor product images
Creation and refinement of graphic images using existing brand assets
Management of materials
Final exportation
The Process
The process involved a competitive analysis of best and worst practices for brand and product eCommerce messaging. It also included a review of prior eCommerce imagery used by the Sun-Maid brand. Based on this, I used existing brand style guidelines to create updated product imagery. Working with the Director of eCommerce at PIM Brands, we crafted and refined the following product imagery.
Tools Used: Adobe Photoshop, Microsoft PowerPoint, Sharepoint
Product Claims
Product Bundling
Lifestyle
Box Communication