Welch’s Fruit & Yogurt eCommerce Graphics
This project was created to serve as eCommerce imagery for a variety of online retail websites. The graphics aim to show consumers a variety of brand and product messaging. This includes product bundling, pieces, claims, ratings, and brand equity. Once created and refined, the graphics were uploaded to online retailers for product sales.
My Contributions:
Analysis of Amazon competitor product images
Creation and refinement of graphic images using existing brand assets
Management of materials
Final exportation
Project Findings
The following project was completed for a variety of reasons:
New product flavors and bundling styles
Need to revamp outdated eCommerce imagery
Create imagery with clearer product and brand messaging
Previously listed eCommerce imagery for Fruit & Yogurt, containing only basic box visuals.
The Process
The process involved a competitive analysis of best and worst practices for brand and product eCommerce messaging. It also included a review of prior eCommerce imagery used by the Welch’s brand. Based on this, I used existing brand assets to create updated product imagery. Working with the Director of eCommerce at PIM Brands, we crafted and refined the following product imagery.
Tools Used: Adobe Illustrator, Adobe Photoshop, Microsoft PowerPoint, Sharepoint
Product Bundling
Product Pieces
Brand Equity
Product Claims
Product Ratings